Don’t find customers for your product, find products for your customers.
Product experience refers to the overall customer journey with a product, from the beginning to the end, including what the customer wants and how they feel about the design, features, and functionality of your product. What the customer experiences and how they experience it is the product experience from their perspective. Focusing on product experience in line with customer-centric approaches can lead to product development and foster a design-thinking mindset. In essence, product experience management is a multidimensional process that involves balancing user experience, business objectives, and product feasibility. In this process, Farafeedback utilizes customer feedback to gain an overall view and meet customer needs, using information related to customer requirements and preferences. By analyzing these data, it drives product design and development improvement processes. The goal of product experience management is to provide a positive and optimal user experience for customers, create value for them, increase customer satisfaction and loyalty to the brand, and consequently, improve the organization’s performance.